MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via cable. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and strea